General Motors
Designing a vehicle fitment
Web / Mobile, Product Design
The "Vehicle Fitment" project improved search accuracy and personalization, leading to a 10% rise in successful searches, 25% less cart abandonment, and higher revenue.
Visit: GMC.com
DURATION
TOOLS
MY ROLE
March 2023 - May 2023
This project was extremely collaborative, and I worked alongside industrial designers for the duration. I was responsible for discovery, research analysis, information architecture, experience, and visual design.
1 x Content Strategist
1 x Content Writer
1 x Lead Developer
TEAM
Figma, Miro, Usertesting,com
1 x Lead Product Designer ✦
1 x Visual Designer
1 × Senior Engineer
Summary
The "Vehicle Fitment" project aimed to enhance an automotive fitment tool for an online parts & accessories buyers , focusing on improving search accuracy and delivering a personalized user experience across app and web platforms. By refining fitment algorithms, introducing personalized recommendations, and creating a more intuitive interface, the project successfully increased user satisfaction and conversion rates. The improved fitment tool allows users to quickly and accurately find compatible vehicle parts, resulting in a more engaging and efficient shopping experience.
Contact me for more details
Email: Bhakti.mai@gmail.com